Use Adventure Index to find next best unknown destination

The Adventure Tourism Development Index is featured in a story about sustainable tourism in the July 2010 issue of Miller-McCune.

The Adventure Tourism Development Index (ATDI) is an annual report that analyzes both developed and developing countries’ potential in adventure and nature travel. Xola Consulting Inc., which advocates for sustainable development in adventure tourism, advised on the ATDI report.

Xola president Christina Heyniger tells writer Todd Pitock:

“The best adventure activities often seem to spring from little local businesses. So to have adventure markets you have to provide fertile ground for small businesses.”